Marketing Research and Consulting Services
Pegasus Business and Market Advisory is an independent firm offering services in business consulting and market research on Asia-Pacific.
Pegasus Business and Market Advisory
Pegasus Business and Market Advisory
(PBMA) is a consulting firm focussing on
business and market opportunities in
Southeast Asia primarily Malaysia, Singapore,
Thailand, Indonesia, Philippines, Vietnam
and Brunei. With a head office in Malaysia, we have an established network across Southeast Asia. Thus, we are able to conduct single country or multiple country projects for our clients.
Our clients include private companies, other consulting firms, government and trade organisations from Asia, North America and Europe. Since 1997, we have been assisting clients interested in investing, manufacturing, importing, exporting or establish a representation in the region.
We assist small to large organisations and key areas of our consulting services in Southeast Asia are:
- Business and marketing research and
- Business and market advisory.
(c) Pegasus Business and Market Advisory Sdn Bhd, Malaysia, 2002-2006
9 November, 2006
Pegasus
Business and
Market Advisory
Market Snapshot
Overview of economy, demography, infrastructure, international trade, technology usage, retail market and food culture in Southeast Asia
Business Travel Snapshot
General guide to exchange rates, hotel prices, airport travel, business hours, common courtesies and internal travel
Case Studies
Review cases studies of our previous work
Business and Travel
Useful links to business, news and travel to Southeast Asia
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Business and Market Snapshot
On Southeast Asia
On Individual Countries
Others
Why Southeast Asia
The 10 member countries of the Association
of Southeast Asian Nations (ASEAN) represent
a single market under the ASEAN Free Trade
Agreement (AFTA). Southeast Asia has a
combined population of more 550 million and
a GDP growing at 5.0% annually. Thus, Southeast Asia represents a potential market for many businesses expanding or entering into this regional market.
ASEAN as a single market imported US$360 billion and exported US$406 billion worth of goods to countries outside the ASEAN in 2004. ASEAN's major trading partners include the United States, China, Japan, Taiwan, Korea and Australia. Exports between the ASEAN countries increased from US$93 billion in 2000 to US$120 billion in 2004 with the implementation of AFTA.
ASEAN received a total of US$242 billion in foreign direct investments from 1995 to 2004. Major recipients of foreign investments are Singapore followed by Malaysia and Thailand and mainly in technology related industries. Smaller but significant recipients include Indonesia, Philippines and Vietnam. Major foreign investors include the United States, Japan, European Union, Taiwan and Korea.
Business and Marketing Research Services
We provide business and market insights
identifying the scenario, trends, opportunities
and challenges. We use our research findings
to develop business and marketing
recommendations, strategies, plans and also
provide business, marketing or sales options.
We conduct both business-to-business and business-to-consumer research using primary and/or secondary research techniques. Areas of our consulting services in this field include:
- Market Profile Research
- Consumer and Customer Opinion Research
- Consumer Profiling Research
- Company Profiling Research
- Retail Research
- Mystery Shopping
Business and Market Advisory Services
We also offer business and market advisory
services providing the best possible options or
recommendations for our clients to invest their business, enter, or expand their markets in countries of Southeast Asia. Areas of our
consulting services in this field include:
- Market Feasibility, Opportunity and Entry
- Partner Search, Evaluation and Selection
- Business Location Search, Evaluation and Selection
- Product Sourcing
We also assist our clients as agents that do not have direct representation in Southeast Asia. Areas of our services in this field include:
- Marketing and Business Representation
- Organising Seminars and Exhibitions
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